Your Form Tool Can Post to One Link: Every Submission Becomes a Call That Is Due

What goes wrong when form submissions arrive by email?

Most businesses have at least one form that is not on their main website: a quote form on a landing page, a booking page, a survey after an event, a form a web agency built years ago. By default, these tools send each submission as an email. The email lands in a shared inbox, or in the inbox of the person who set the form up, who may have left.

An email is a notification, not a task. Nobody owns it, nothing reminds anyone to call, and on a busy day it sits under fifty others. In the 2011 Harvard Business Review study "The Short Life of Online Sales Leads", firms that tried to contact a web lead within an hour were nearly seven times as likely to qualify it as firms that waited longer. An inbox rarely gets anyone called within the hour.

How does one link fix it?

A webhook is a setting, found in most form and booking tools, that sends each submission to a web address the moment it arrives. In MAJ Leads, every workspace has a private link made for this. You paste it into the tool's webhook setting once, and from then on:

• Each submission becomes a lead on the same board as your Google, Meta and website leads, with the form's name, phone, email and message.
• It becomes a call that is due for the assigned rep, inside your working hours.
• It is chased with up to five tries if nobody picks up: now, 15 minutes later, 1 hour later, 4 hours later, and the next working day at 12:00.

The link is the only key, so treat it like a password. If it is ever pasted somewhere it should not be, make a new link in MAJ Leads. The old one stops working at once, and you paste the new one into your tool.

How do you set it up and test it?

1. Copy the link from the lead sources screen in MAJ Leads. If a web agency manages your forms, send them the link and ask them to add it.
2. Find the webhook setting in your form or booking tool. It is often under integrations, notifications or advanced settings, and may be called a webhook, a web hook or a post URL.
3. Paste the link and save. Keep the email notification on for the first week, as a backup you can compare against.
4. Send a test submission with your own name and number, and check it appears on the board with the right fields.
5. Check the fields. If the phone number lands in the wrong place, rename the form's field to something plain, such as "phone" or "mobile", and test again.

If your tool has no webhook setting, it cannot use this link. Many tools only offer webhooks on paid plans, so check the plan before you rebuild a form.

What keeps it working?

• Ask for a mobile number on every form, and mark it required. A lead without a number cannot become a useful call.
• Tell people you will call or message, and get their agreement on the form, so the first call is expected.
• Review the source each month. If a form that used to send leads goes quiet, check the webhook is still saved in the tool.

For other ways leads reach the same board, see one board for every lead source and one link for Instagram, a QR code and flyers. The full flow is on how it works, and plans are on the pricing page. MAJ Leads costs AED 249 (Starter), AED 549 (Growth) or AED 999 (Pro) a month, with a 14-day free trial. A card is needed to start, and nothing is charged for 14 days.