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MAJ Leads
By Anam Jalal, Founder

Lead management system in Dubai: every lead followed up until it has an answer

Lead management system for Dubai: Google, Meta and website leads reach your rep in about 30 seconds, then up to five tries, WhatsApp alerts, CRM webhook.

What a lead management system does that a CRM doesn't

A CRM is a filing cabinet. It stores the lead, tags it, and waits for someone to open the record. A lead management system does the opposite: it acts on the lead the moment it lands, before anyone has to remember to. MAJ Leads is the layer between the moment a person fills in a form and the moment one of your reps speaks to them. The lead still ends up in your CRM. It just doesn't sit there cooling off first.

This distinction matters more in Dubai than almost anywhere else, because enquiry behaviour in the city is instant by default. A tenant browsing listings at 10pm on a Thursday, a patient searching for a same-week appointment, a business owner comparing three quotes in one sitting: none of them are waiting for a callback tomorrow. Harvard Business Review's landmark study, "The Short Life of Online Sales Leads", found that the odds of even making contact with a lead fall off within minutes of it arriving, and keep falling every hour after that. A lead management system exists to beat that clock on every lead, without relying on someone noticing an email.

Every source lands in one place

MAJ Leads pulls leads from the places Dubai businesses actually advertise, so nothing lands in a spreadsheet nobody checks:

  • Google Ads lead forms: submitted on the ad, ingested with the click ID and campaign detail attached, so you know which keyword and creative produced the enquiry.
  • Meta Lead Ads: Facebook and Instagram lead forms, captured the moment someone taps submit inside the app.
  • Website forms: a form snippet on your existing contact and booking forms, with UTM parameters, landing page and form ID kept on every lead.
  • CSV import: for leads that arrive by spreadsheet, list purchase or event sign-up sheet.
  • Add a lead by hand: a lead a rep types in. Once your own WhatsApp number is connected, a person who messages it first is captured too.

Leads are deduplicated on phone number, and every lead gets one attribution record (campaign, ad, form, UTM, gclid or fbclid). There is no separate manual pile that gets checked less often than the automated ones.

Five tries, exact timing

Every lead gets up to five tries, until the lead is reached or the schedule completes. Each try shows in the Console as "1st try", "2nd try" and so on up to "Last try" on the assigned rep's Calls list, and your own reps make the calls:

  1. 1st try: now. A call due now reaches the assigned rep within about thirty seconds of the lead arriving, inside your opening hours.
  2. 2nd try: fifteen minutes later.
  3. 3rd try: one hour later.
  4. 4th try: four hours later.
  5. Last try: the next working day at 12:00. The final scheduled try.

Each call reaches the rep as a push notification in the installable MAJ Leads app and, once you connect your own WhatsApp Business number, as a WhatsApp message from that number. The rep makes the call, then taps an outcome: Answered, No answer, Callback or Booked. A reply from the lead at any point reopens the schedule from the 1st try, because a live conversation resets the clock on urgency.

No lead dies

Leads are routed round-robin or by rules. A rep who goes away has their calls moved to the next available rep within about a minute. A call untouched for ten minutes becomes up for grabs for any available rep, and at twenty minutes the owner is alerted. The Team page shows team performance, so a manager can see who is working the Calls list without asking around at the end of the week.

Opening hours you set

You define opening hours per weekday: open or closed, from and to. Tries fall due inside them. A lead that arrives outside them gets its 1st try when your hours open, and shows as waiting on the Dashboard until then.

MAJ Leads is for following up people who enquired with you. Calls to people who did not enquire fall under UAE telemarketing rules (Cabinet Resolution 56 of 2024); this product is not built for cold calling.

Outcomes that pay back

Sending Booked outcomes back to Google Ads and Meta as conversions is rolling out, so the ad platforms can learn which leads became customers, not only which ones filled in a form. Outcomes are sent to your existing CRM by webhook, so your CRM stays the system of record. The Dashboard shows who is waiting and what fell through, and Analytics shows speed to first reply, contact rate, booked rate, cost per qualified lead (once you enter your ad spend) and how many leads are unattended. Your leads and their history belong to your business, and the workspace owner can export them. Once your number is connected, WhatsApp messages go out through Meta's official Cloud API from your own number: see WhatsApp CRM for UAE businesses.

If your business still relies on someone remembering to call back, see how MAJ Leads works end to end, or see pricing and the free trial. MAJ Leads starts from AED 249 a month, with a 14-day free trial. Pricing.

Frequently asked questions

What is a lead management system, and how is it different from a CRM?

A CRM stores information about customers and deals. It is a system of record, not a system of action. A lead management system is built to act the moment a lead arrives. MAJ Leads captures the lead from Google Ads, Meta, your website, a CSV or a manual add, puts the call on the assigned rep's Calls list within about thirty seconds, schedules up to five tries if the first one gets no answer, and keeps chasing until the lead has an answer. Your reps make the calls. Outcomes are sent to your CRM by webhook, and your CRM keeps the customer records and the long-term relationship history. Your CRM does not go away and does not need replacing. MAJ Leads sits in front of it and does the part a CRM was never built for: noticing that a lead just arrived and making sure a person follows up before it goes cold.

Which lead sources does MAJ Leads support?

Five sources feed the same list. Google Ads lead forms arrive with the click ID and campaign data attached. Meta Lead Ads from Facebook and Instagram come in as soon as the form is submitted. A snippet on your own website forms keeps the UTM parameters, landing page and form ID. CSV import covers leads that arrive by spreadsheet, list purchase or event sign-up sheet, and a rep can add a lead by hand. Once your own WhatsApp number is connected, people who message it first are captured too. Leads are deduplicated on phone number, so one person enquiring through two channels becomes one lead, and every lead carries a single attribution record covering campaign, ad, form, UTM, gclid or fbclid. Whichever source a lead came through, it gets the identical follow-up schedule. There is no second-tier pile for leads that arrived a less automated way.

How does the five-try schedule work, and can the timings be adjusted?

Every lead follows the same schedule of up to five tries until it is reached or the schedule completes. The 1st try is due now: the call reaches the assigned rep within about thirty seconds of the lead arriving, inside your opening hours. The 2nd try follows fifteen minutes later, the 3rd one hour after that, the 4th four hours later, and the last try the next working day at 12:00. These five timings are the standard schedule every MAJ Leads workspace runs on, so every lead gets the same fair shot regardless of who is watching. What you control is the opening hours per weekday, which decide when tries fall due, and how leads are routed between reps, either round-robin or by rules. A reply from the lead at any point reopens the schedule from the 1st try, and after each call the rep taps an outcome: Answered, No answer, Callback or Booked.

What happens to a lead that arrives at night or on a weekend?

It does not sit untouched until Monday. A lead that arrives outside your opening hours is waiting on the Dashboard, and its 1st try is due when your opening hours begin. You set those hours per weekday, open or closed, from and to, so a Friday or a weekend can be closed or shorter than a weekday. The remaining tries follow the same schedule from there. MAJ Leads is for following up people who enquired with you. Calls to people who did not enquire fall under UAE telemarketing rules (Cabinet Resolution 56 of 2024), and this product is not built for cold calling.

Who makes the calls, and how does a rep find out about a lead?

Your own reps make the calls. MAJ Leads does not call leads itself. Each follow-up try is a call assigned to a rep by round-robin or by your routing rules. It arrives as a push notification in the installable MAJ Leads app and, once you connect your own WhatsApp Business number, also as a WhatsApp message from that number. The rep calls the lead, then taps an outcome. If a rep is away, their calls move to the next available rep within about a minute. A call untouched for ten minutes becomes up for grabs, and at twenty minutes the owner is alerted, so no lead quietly dies. Team performance on the Team page shows how each rep is doing, which makes it easy for a manager to see where follow-up is slipping and who needs help.