Guide
Your Reps Work in Urdu, Arabic and Hindi. Their Lead Screen Should Too
Quick answer
Let each rep choose the language of their own screens. A rep who reads Urdu, Arabic or Hindi faster than English logs outcomes faster and makes fewer wrong taps, and that matters most in the seconds after a call. The customer's language does not change, the data stays the same for everyone, and the owner still sees the whole team in one place.
Who actually makes the calls?
In many UAE businesses, the people calling leads are not the people who chose the software. A real-estate team, a clinic front desk or a home-services crew often works across Urdu, Arabic, Hindi, Malayalam and English, and the person on the phone may read their own language much faster than English. Software built only in English slows them down exactly when speed matters.
The moments that matter are short: tapping the right outcome after a call, reading the note a colleague left, seeing which lead is due next. In the 2011 Harvard Business Review study "The Short Life of Online Sales Leads", firms that tried to contact a web lead within an hour were nearly seven times as likely to qualify it as firms that waited longer. A rep who hesitates over every screen loses part of that hour.
How does each rep choose?
In MAJ Leads, every team member picks the language of their own rep screens: English, Arabic, Urdu or Hindi. The choice is personal. One rep can work in Urdu while the colleague beside them works in English and the owner works in Arabic. Arabic and Urdu read right to left, as they should.
- What changes: the words on the rep's own screens, such as the task list, the outcome buttons and the lead page.
- What does not: the lead's details, the notes and the outcomes are the same data for everyone. A note typed in Urdu stays in Urdu; nothing is machine-translated.
- What the customer sees: nothing changes for the customer. The rep still talks to them in whatever language suits the call.
Note
What about after-hours leads?
For home-services teams, one member can also be "on call tonight". While the business is closed, a new lead's first call goes to that person instead of waiting for the morning, and the switch turns itself off when the business opens again. Only one person is on call at a time.
How should you roll it out?
- Ask each rep which language they read fastest, rather than assuming from their name or nationality.
- Let them switch in their own settings, and try a day of work in it.
- Keep notes useful: agree that a note anyone may need to read is written in a language the whole team shares.
For who owns each lead, read who owns this lead, and for the calls themselves, see the five-attempt follow-up cadence. The full flow is on how it works, and plans are on the pricing page. MAJ Leads costs AED 249 (Starter), AED 549 (Growth) or AED 999 (Pro) a month, with a 14-day free trial. A card is needed to start, and nothing is charged for 14 days.
Sources
Frequently asked questions
Which languages can reps use?
Does changing the language translate my leads or notes?
Does the customer see the rep's language choice?
Does MAJ Leads call the leads for us?
Anam Jalal
Founder & CEO, MAJ Leads
Anam Jalal is the founder of MAJ Leads, a Dubai-based lead management system that puts every paid lead on a rep's phone within thirty seconds and chases it until it has an answer. He works hands-on with UAE clinics, brokerages and trading companies on lead follow-up, WhatsApp and CRM integrations, and ran voice AI deployments in the UAE before the company focused on lead management.
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